We're a passionate about emerging industries that impact health, wellness, and sustainability.
With extensive experience in consumer packaged goods, lifestyle brands, beauty and wellness, real estate development, media, aviation, investments, and social impact, we bring extensive knowledge and experience to every project.
We're here to empower you to empower the world.
We are a full-service creative agency specializing in crafting powerful brand strategies for lifestyle companies, investments, and social impact organizations.
Our expertise spans brand development, marketing, digital campaigns, strategic partnerships, influencer collaborations, and content creation, all tailored to elevate your business in a competitive marketplace.
Our mission is to build brands that create lasting, meaningful connections with their audiences and communities.
Meet Erica – the face behind Palmera Creative.
Erica Fiorenza is a visionary entrepreneur, brand strategist, and real estate developer with a passion for building both iconic homes and high-impact brands. With a background spanning private equity, wellness, design, and strategic communications, Erica brings a rare blend of creative intuition and business acumen to everything she creates.
She has developed and designed luxury residences and wellness spaces in some of California’s most sought-after markets, leading multi-million dollar real estate projects from concept through completion. Her approach is rooted in storytelling, sustainability, and soulful design that prioritizes both beauty and functionality.
Erica has also served as an advisory board member to an international private equity fund, where she helped identify investment opportunities and led brand development for portfolio companies entering the U.S. market. Her cross-industry experience includes leadership roles at a global award-winning literary agency and one of Los Angeles’s oldest and most respected public relations firms.
At the core of her work is a belief in intentional living, whether that’s through the spaces we inhabit, the products we use, or the brands we build.
Why work with us?
With extensive expertise across diverse industries, we offer:
- Customized solutions for every brand challenge.
- Innovative strategies rooted in creativity and analytics.
- Sustainable practices that align with global goals.
- Purpose-driven leadership, focused on making a positive impact.
